Monday, October 27, 2008

It's Showtime! 21st - 27th October

An inspirational exhibition and a great cause

When local fund-raisers for a breast cancer charity decided to create a fund-raising calendar, it resulted in a unique and inspiring photographic project with an uplifting message.

ORBS (the oncoplastic reconstructive breast surgery unit at Nottingham City Hospital) is leading the way in pioneering breast preserving techniques that help women with cancer reclaim their lives and face the future with confidence and optimism.

Lead fund-raiser, Sally White planned to feature 12 women who had experienced breast cancer. Then creative agency Jupiter’s team worked with the subjects to explore their dreams, styling and shooting the photographs to create images that reflect their zest for life and unique stories.

Shot on location around Nottinghamshire, the photography formed the centrepiece for a week-long exhibition at the View From The Top gallery. Jupiter managed to raise £1700 on the opening night alone for ORBS, with still many calendars yet to distribute!
Visit the Jupiter Design website